The most dangerous thing in marketing is going unnoticed.

I was told once that my work was too “safe”. While that could be said of some of the corporate work, I don’t think it applies to the agency stuff. You be the judge. Also, I wrote almost everything in this section, unless stated otherwise.

Concrete Science

We start with a postcard campaign for Concrete Science. Three cards comprise the campaign. It got the attention the client desired. The CTA on the back was to contact the company for a renovation.

KISS FM

Promoting the morning comedy team, we were not allowed to show their faces. This is part of the mystique of radio. So, we came up with some substitutes. (Insider information: the clown on the left is my old partner.)

Aaron Brothers

When this framing company expanded into the Portland market, they needed an eye-catching brand awareness campaign. The thought of inseparable brothers from an older period making their way across the continent to seemed amusing and compelling. Dropping black and white old-fashioned heads, from old framed family pictures, onto modern imagery just looks funny.

Tekrak

This California-based company manufactures earthquake resistant shelving for science labs. To exaggerate the toughness, I thought Godzilla would be a funny way to get some attention. Of course, we had to be careful about Intellectual Property rights. So, we created our own monsters. I did the execution on one card, and my designer did the other two.

Teledyne Continental Motors

One of two piston engine manufacturers left in the world, Continental wanted to stand out from their competitor Lycoming. Along with our senior copywriter, we spoofed an old Rolling Stones magazine concept “Perception/Reality“ and made it our own, for the client. The point was to indicate the superior, modern product Continental was making. It was quite effective in the trade publications as a two-page, or “double-truck” ad.

The food stylist had a ball with this one.

Also, I wrote the tagline, “More power to you”

Cyber Defense Labs

Proposed website ad concepts for the National Auto Dealers Association (NADA). As a government regulation was soon going into effect, the concepts were meant to spur dealers into action.